There is something so rewarding about being able to brand a company that truly represents what the business is all about. But when you are branding a business that directly relates to the person who owns it, that it truly special.
Stephanie came to me this past summer with the idea to brand her real estate team. She was switching brokers and that meant a whole new company, so we sat down and talked about all her ideas and I was beyond excited to be able to bring them to life. Stephanie and her team joined Compass West Realty in Winchester VA. Compass West has a wonderful logo and cute boutique styled company, which encouraged us to create Stephanie’s team branding to fit in to this theme, but also really personalized to who she is what what her team represents.
For her banding we stuck with the same colors so that her logo and branding would complement the compass west business name as well. We played off the compass and really broke down the elements of a compass which brought us to the arrow. How clever and fresh is that! If I had to describe Stephanie in three words I would say ” Energy, Welcoming, Fun” and when I look at this logo that is exactly the feeling I get.
Now that the brand has a logo we scheduled the branding photo session (oh the hottest day in August!) They were definitely good sports in the melting morning sun. Their outfits complemented the colors of the brand and went so nicely with the website that was about to come.
The Website was and always is the most time consuming part of the business branding package. It takes a lot from not only myself to be able to portray that same “energy, welcoming, and fun” vibe. But also for Stephanie and her team to get all the vital information that their current and future clients will need to see on their site. I was so thrilled with all the heart that went into this project. It was truly a joy to work with these ladies, and so rewarding to be able to represent Stephanie and her team in a fun down to earth yet still professional way.
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